Top Consumer Finance Apps on iOS in Mexico: Q4 2024 Performance

In the fourth quarter of 2024, the consumer finance sector on iOS in Mexico showcased diverse performance trends among the leading applications. According to data from Sensor Tower, these apps experienced various shifts in downloads, revenue, and active user numbers.

Splitwise saw its weekly revenue fluctuate, starting at approximately $1.9K and peaking at $2.2K by the end of December. Downloads had a notable rise mid-quarter, reaching 1.7K in the week of November 11, while active users showed an initial decline, stabilizing around 25.3K by the end of the period.

Wallet - Daily Budget & Profit experienced a gradual increase in revenue, starting at $434 and reaching $767 by the end of December. Downloads were minimal initially but saw a significant increase to 82 by the end of the quarter. Active users remained relatively stable, ranging from 1.8K to 1.5K.

YNAB had a steady revenue stream, peaking at $471 in October before settling around $343 by December. Despite low download numbers, active users maintained a small but consistent base, hovering around 11 to 16 throughout the quarter.

Monefy: Money Tracker reported a revenue increase towards the end of the quarter, reaching $699. Downloads spiked in late December to 91, while active users saw a slight decline, ending the quarter at 651.

Finally, Buddy: Budget Planner App experienced a modest revenue increase, peaking at $356 in early November. Downloads were minimal initially but rose to 97 by the end of December. Active users showed a gradual increase, reaching 370 by the quarter's end.

For more insights and detailed analytics, visit Sensor Tower's platform.